The Bronx formed in 2002 in Los Angeles, California. At their first performance they impressed Jonathan Daniel, manager of American Hi-Fi, who became their manager, and as early as their second show had attracted the attention of A&R representatives from major record labels. After only twelve live performances the band signed a contract with the Island Def Jam Music Group. However, feeling as though they were not yet ready to record for a major label, the band opted to form their own label White Drugs to put out their first few releases. They recorded a demo entitled Sure Death in 2002, followed by their first single “Bats!” in 2003. Their debut album The Bronx was released in August 2003